Translucent background Offline#

If you’re printing your logo on a physical item, you’ll almost always want to use a version of your logo with transparency, as backgrounds may not look crisp on all materials. You can do this in a program like Photoshop, Illustrator, or InDesign. Test black, white, and colored versions of your transparent logo, or look at adding a black layer on top of the image with 60% transparency to create more contrast. Tip: Putting your logo on top of an image? Make sure there’s enough contrast to see the logo clearly. Images (to add a watermark or a small element of branding in the bottom corner).Note: Files labeled “white_logo_transparent_background” will appear white or blank when you open them, as computers often display transparency in white.Īs mentioned, logos with transparent backgrounds are essential when you’re placing your design on top of an image or a colored/patterned background (or a white background if your logo doesn’t have one). Black logo with a transparent background (useful if you need to put your logo on top of a light color).White logo with a transparent background (useful if you need to put your logo on top of a dark color).Colored logo with a transparent background.You’ll usually end up with different versions of your transparent logo, depending on the color of your logo’s background.įor example, these are the files we provide here at Looka: The good news? You can send them to printers or designers who are working with your logo for crisp results! Where to use a transparent logo website builders and social platforms) won’t accept SVG files. But most platforms that require you to upload logos (e.g. SVG – SVGs are vector files that support transparent backgrounds. That said, most logo files don’t come in this format, as PNGs are more commonly accepted. GIF – GIFs can also support transparent backgrounds. Use these files whenever you’re putting your logo on digital applications like websites, social media platforms, Powerpoint presentations, and more. They can display millions of colors within a relatively small file size. PNG – PNGs are the most common file type for transparent background logos. When the background of a logo is transparent, the main elements of your design - the wordmark, symbol, and shape or container if you have one - can stand out wherever you put them without being “boxed in.”Ĭommon places to use a transparent logo include websites, T-shirts, email signatures, letterheads, images, and videos - more on that in the next section. Look up any company logo followed by “transparent PNG” and you’ll see images with a white-and-grey checked pattern around them - that’s an indicator that the background has been stripped out (and no, those white-and-grey checks won’t show up when you use the design). Quick definition time: When you hear the term “transparent logo,” it means a logo with a transparent background (a.k.a.

Translucent background Offline#

That makes a transparent logo pretty darn valuable in building a brand identity across online and offline assets! When you want to use your logo on top of an image or a colored background, using a transparent version means you don’t have to worry about your logo’s background clashing or competing with its surroundings. That’s where the ever-versatile transparent logo comes in. But when it comes time to upload it to your website or print it on a T-shirt, it doesn’t look quite right with a colored background. You’ve created a logo, and you’re ready to use it EVERYWHERE.